Content refresh - You don't always need to be churning out more blog posts to get more traffic.
- A simple trick to increase website traffic is to refresh existing content instead of creating more blog posts.
- Most SEO experts recommend creating around 50 blog posts per month, but refreshing existing content can be more effective.
- If you have an active blog with around 10 good articles, refreshing them can lead to the easiest and quickest wins for traffic.
- The approach for refreshing content includes choosing a focused keyword using Ahrefs and selecting one that has a volume of 100+ and a difficulty of below 30.
- The keyword is then plugged into Clearscope for an analysis of competitor articles, average word count, and a list of keywords to add.
- The content is edited in the eyes of the target audience to make it more clear and informative.
- If the content is thin, it is bulked up with more H2s and sections, and Google's "People Also Ask" questions are answered.
- Keywords from Clearscope are added throughout the article where they would naturally fit, and the content is restructured.
- On-page SEO optimization is done by adding internal links, images, etc. according to a checklist.
- After updating the content, it is put into Google Search Console to request indexing again, which gives Google a chance to re-read the new content.
- Upward movements in ranking and traffic can be seen in about a week or two after refreshing the content.
